Often Rarely That Simple is a 224-page photo book teaching unpublished card material from Alex Hansford. Sold out in 2021.
Often Rarely That Simple is a collection of rare card sleights and multiple controls, visual colour changes and new palms. 8 routines are taught, with a series of additional variations for certain effects. Inspired by the early work of Dan & Dave, Guy Hollingworth and Ernest Earick, Often Rarely That Simple is a celebration of aesthetic, neat, fooling card magic.
Everything inside is accomplished by sleight of hand and a single deck of cards. There are no gimmicks or duplicates, no need for stooges or accomplices. The material progresses from intermediate level upwards with a mix of hands-off, relaxed effects alongside other visual and technically complex routines.
All the routines are fun to practice and perform, with most being in-the-hands, without the need for a table. You can easily tailor these plots to any situation.
The production is unparalleled. Often Rarely That Simple is an art object as much as an instructional manuscript on card chicanery.
Details
224 pages
- 01 Control the first
- 02 Control the Second
- 03 Limestone Yearbook
- 04 Faro Multiple Shift
- 05 Two card to pocket methods
- 06 Alternate Handlings
- 07 Travelling as you please
- 08 Beige change & back
Alexander Hansford
Alexander Hansford founded THE NEAT REVIEW in 2019, after printing a string of limited-run artist books to accompany talks he was giving to magicians worldwide. Across a 14-country lecture tour, from Vienna & Sydney to Beirut & Los Angeles, his books were met with a unique reverence by the magic community. Alexander's long-running collaboration with Derren Brown spans Derren's live theatre shows, including Olivier Award-winning “Underground,” “Secret” and “Showman,” to consulting on the card magic pieces for Derren's “Only Human,” which comes to London’s West-End in late-2026.
Kez Dearmer
Kez Dearmer is a painter, illustrator and 3D visualisation artist living and working in London. His writing, photography and illustrations feature heavily throughout the REVIEW and our books, and he co-created the DEARMERS playing cards with Alexander Hansford. Kez has been chief illustrator at THE NEAT REVIEW since its inception, and he is to thank for why any of the publications even exist.
Andrew Frost
Andrew Frost has spent two decades studying, practising, performing and creating his own original card magic, designed specifically for close-up environments. Andrew is renowned as one of the best card magicians in the world, celebrated for his seamless sleight of hand and sharp sense of humour. His contemporary approach to card magic captivates audiences worldwide. He has performed his card magic stage show “Cards on the Table” globally from cosy New York venues to grand London theatres. Andrew's book DOUBLE LIFT was an immediate success and he has contributed immeasurably to many of the publications available through THE NEAT REVIEW. He is formidable.
Bradley Hodgins
Bradley Hodgins is a gigging magician in London. His magic is very fooling, employing a blend of old and rare methods with modern sleights, that when combined with his unassuming way of handling cards, make for unforgettable performances. Along with renowned mentalist Chris Rawlins, he has founded the highly sought after magic publication 'Card Games'.